BadDreams started with a storm—a real one. Watching a loved one battle mental illness changed everything. It made the darkness feel personal, and made the mission clear: create something that makes others feel less alone in their chaos. BadDreams is more than a clothing brand—it’s a mirror for the people who’ve felt like monsters, misfits, or mysteries. It’s for the ones who’ve seen too much and still keep dreaming. Our clothes are minimal in design, but maximal in meaning—quiet in form, loud in message. And one day soon, our world will expand into films, pop-ups, and a global community of creators and feelers.